The 12 Days of Christmas is upon us…where did 2016 go? It is not a bad time to reassess your marketing campaign and to see what incentive you can offer your customers this festive season. Below are some tips to think about when you are planning your Christmas Marketing for the next two weeks.
Think outside the Gift Box
It’s not all about presents – there are Christmas parties, decorating, cooking and overall festive cheer. You could expand your traditional themes to other interests to encourage more interest.
There are plenty of Grinches and Scrooges out there who can’t stand the hustle and bustle. If your anything like me and not particularly in love with the Christmas season, forget about the Christmas Lovers and think about how you can target Scrooge.
Do the 12 Day Countdown
Not everyone likes capitalising on holiday stress but you can remind your shoppers how long they have left until the big day. The use of Social Media Marketing on Facebook, Instagram and Twitter can subtly remind folk that time is running out.
Thank Your Customers
Like most businesses you are focused on bringing in sales for the year-end. It is very important to have customer-focus at the centre of your business. You should also take the time to thank your customers for their business throughout the year and offer them a discount to be used in the New Year.
Guys & Dolls
There’s something to be said for universal marketing campaigns, but ladies and gents approach Christmas shopping differently. Guys are more likely to wait until the last minute, while women start early and often buy gifts for themselves. In the last days target men with offers they can’t resist!
There are always late-comers!
People always put off shopping until the last possible minute, which means they’ll be less focused on deals and more willing out shell out full price. I normally fall into this category but for once I am organised!
Keep the offers coming
Everyone loves a gift that keeps on giving, so consider offering discounts for throughout the year if they make a purchase over the festivities to entice them to buy in January. To get the most out of this, segment your database so you can give more loyal customers a better discount .
Christmas is for kiddies!
No one loves Christmas more than children; so if it’s appropriate, reach out to the young ones. They have a lot of influence over their parents’ purse strings this time of year. Given this generations tendency for social media, social advertising is your best bet!
Get set for 2017!
Most people start celebrating and relaxing on Christmas day and don’t start thinking about shopping again until January is here, which means any marketing you want to do for 2017 should be brought to attention now.
When Christmas is over the shopping is not over!
Once New Year’s Day comes and goes, you’ll find lots of people go out shopping to return gifts and check out the January sales. Don’t miss out on this opportunity. You can pull in behavioural data from your website and social media platforms and match this against each users spend. That way you can better cross-sell to your frequent customers, or alternatively, provide a discount offer to someone that hasn’t spent much in the past or has items sitting in their shopping basket but haven’t completed their order.
Christmas is a busy time for any business, but don’t let your marketing ruin your own fun and festive cheer! I will be taking the time to relax after a hectic year at I Am Social Media HQ!
Wishing you all a very MERRY CHRISTMAS and an even better 2017!